The Story
The W7 Cosmetics It's Really Black Brown Mascara is perfect for anyone who loves natural, defined lashes with a soft finish. This mascara adds subtle length and volume. Ideal for a fresh everyday look without going over the top.
Thanks to the slim, tapered brush, you can apply the product precisely from root to tip. Each lash is nicely separated and coated with a soft brown tone that naturally enhances your eyes. Perfect for no-makeup makeup lovers or if you want something softer than black.
This mascara:
- soft black-brown shade for a natural look
- adds length and definition
- slim tapered brush for precise application
- catches every lash from root to tip
- perfect for a fresh, open look
- clump-free, lightweight formula
- ideal for daily use
- suitable for sensitive eyes
- a nice alternative if black feels too harsh
- fragrance free
- alcohol free
- sulfate free
- cruelty free
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Ingredients:
Aqua (Water) Acrylates/Octylacrylamide Copolymer Copernicia Cerifera (Carnauba) Cera Propylene Glycol Hydrogenated Microcrystalline Wax Glycerin Dimethicone Steareth-21 Silica Sorbitan Sesquioleate Polysorbate 80 PVP Phenoxyethanol Caprylyl Glycol Ethylhexylglycerin. May Contain: FD&C Blue No. 1 (Ci 42090) Ultramarines (Ci 77007) Iron Oxides (Ci 77491, Ci 77492, Ci 77499) Titanium Dioxide (Ci 77891).
Content: 15 ml.
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How to use:
- Curl your lashes with an eyelash curler.
- Apply the mascara starting at the root, moving in a zigzag motion to the tips.
- Apply one or more coats for added intensity.
- Use the tip of the brush for the small lashes in the inner and outer corners of the eye.

Details & Craftsmanship
Every detail has been carefully considered to bring you the perfect product.
Description
The W7 Cosmetics It's Really Black Brown Mascara is perfect for anyone who loves natural, defined lashes with a soft finish. This mascara adds subtle length and volume. Ideal for a fresh everyday look without going over the top.
Thanks to the slim, tapered brush, you can apply the product precisely from root to tip. Each lash is nicely separated and coated with a soft brown tone that naturally enhances your eyes. Perfect for no-makeup makeup lovers or if you want something softer than black.
This mascara:
- soft black-brown shade for a natural look
- adds length and definition
- slim tapered brush for precise application
- catches every lash from root to tip
- perfect for a fresh, open look
- clump-free, lightweight formula
- ideal for daily use
- suitable for sensitive eyes
- a nice alternative if black feels too harsh
- fragrance free
- alcohol free
- sulfate free
- cruelty free
---
Ingredients:
Aqua (Water) Acrylates/Octylacrylamide Copolymer Copernicia Cerifera (Carnauba) Cera Propylene Glycol Hydrogenated Microcrystalline Wax Glycerin Dimethicone Steareth-21 Silica Sorbitan Sesquioleate Polysorbate 80 PVP Phenoxyethanol Caprylyl Glycol Ethylhexylglycerin. May Contain: FD&C Blue No. 1 (Ci 42090) Ultramarines (Ci 77007) Iron Oxides (Ci 77491, Ci 77492, Ci 77499) Titanium Dioxide (Ci 77891).
Content: 15 ml.
---
How to use:
- Curl your lashes with an eyelash curler.
- Apply the mascara starting at the root, moving in a zigzag motion to the tips.
- Apply one or more coats for added intensity.
- Use the tip of the brush for the small lashes in the inner and outer corners of the eye.
























